Newcastle is in transition. It is located in a regional area yet NSW’s Greater Commission recently announced it as one of the state’s six cities. It is shifting its position from a “steel city” to a “cultural and creative centre”. One of the Council’s initiatives is the launch of an arts festival called the New Annual.
Newcastle City Council is a major investor in the event but private sector was also required to ensure it would be a success. J9 was engaged to secure the inaugural business partners and build the capacity of the Festival to secure ongoing financial support.
